Grome Marketing (Cyprus)

Grome Marketing Cyprus Ltd. Regional HQ in Cyprus established in 1986.

Grome is responsible for the strategic planning and implementation of all the marketing activities to promote the Grohe brand.

The GROHE Group is among the world's largest providers of branded sanitary fittings products. Their portfolio comprises the GROHE brand, the largest single brand in the global market for sanitary fittings, and the JOYOU brand holding a market-leading position for sanitary fittings in China. They employ more than 9000 employees and achieved about 1.45 bn revenue in 2013. With their two brands they are present in more than 130 countries and generated approximately 50% of their sales in emerging markets.

They offer a broad range of water technology products for bathrooms and kitchens, including faucets as well as shower heads and shower systems and flushing and installation systems. They are continuously investing into their product portfolio to offer their customers an attractive combination of technology, design and quality. Their GROHE brand is focused on the upscale mass-market and high-end segments in mature markets as well as the high-end market segments in emerging markets. JOYOU is their brand for the domestic mass-market in China, as well as for the value segments and channels of mass-markets outside China.

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