Business intelligence (BI) represents the tools and techniques that play a key role in the strategic planning process of an organisation by transforming raw data into meaningful and useful information for business analysis purposes. BI tools are capable of gathering, storing, accessing and analysing large amounts of unstructured data to help identify and develop new strategic business opportunities. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Oracle BI - Business Intelligence
Knowing more about your business and knowing it faster than others is the best way to power innovation and gain an edge on your competition.
Oracle leads the way in helping organizations gain more insight, across more data, and drive better outcomes in every aspect of their business. It provides a complete and integrated range of enterprise-class business intelligence solutions.
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